This project, completed during my junior year of college, was nominated for the ADDYs. My team and I developed a full-scale campaign for a local furniture company centered on the insight that consumers seek furniture that reflects their style without sacrificing craftsmanship. Our big idea—"Write your story and create your history through our unparalleled craftsmanship"—positioned the brand as more than just furniture but a foundation for personal expression. We aimed to showcase how these pieces don’t just fill a space but bring it to life, elevating a home through enduring quality and design.
Direct Mail
Outside of box
Inside of box
Letter
Recipe stand (front)
Recipe stand (back)
Recipe card front
Recipe card (back)
Recipe card (front)
Recipe card (back)
Recipe card (front)
Recipe card (back)
Recipe card (front)
Recipe card (back)
Recipe card (front)
Recipe card (back)
Social Media
Credit: Samantha Powell, Mia Sanderson, and Sydney Springs
Media Items (made from leftover wood)
Bottle opener (front)
Bottle opener (back)
Coaster (front)
Coaster (back)
Pencil box
Pencil closeup
Print Ad (8.5x11)
Credit: Mia Sanderson (Art Director), Samantha Powell (Copywriter)
IMC
Credit: Samantha Powell, Mia Sanderson, Sydney Springs
Press release
